What is Victory?

Victory Performance and Physical Therapy, located in Culver City, CA, is a boutique, cash-only physical therapy practice that prides itself on offering a personalized approach to wellness. Their range of services includes physical therapy, sports massage, performance training, shockwave therapy, and online coaching, catering to active individuals looking to enhance their physical performance and overall health.

My Contributions

• Spearheaded a dynamic increase in lead generation by 39.53%, playing a pivotal role in a 16.84% revenue boost within just seven months.

• Revolutionized sales and marketing efficiency by crafting and deploying an all-encompassing workflow system. This system seamlessly automated and tracked the customer journey from lead acquisition and nurturing to winback, onboarding, initial contact, and post-sale follow-up.

• Drove significant improvements in organizational productivity with the introduction of cutting-edge workflows, automating tasks previously done manually and enhancing efficiency across the spectrum.

• Led a highly successful Meta awareness advertising campaign, marked by a lifetime cost per click (CPC) of $0.22 and a click-through rate (CTR) of 5.62%, drawing 17.5k new, local website visitors and substantially boosting online presence and engagement.

• Developed a robust analytics framework that delivered weekly, monthly, quarterly, and annual insights. This tool was instrumental in tracking crucial marketing and sales metrics, offering actionable intelligence for strategic planning and optimization efforts.