What is Generation Esports?

Generation Esports, initiated in 2012 with the High School Esports League, has been at the forefront of offering competitive video gaming leagues for high schoolers. With its proprietary software, it supports thousands of schools nationwide, facilitating competitions in up to 15 game titles across four seasons annually. Expanding its reach, Generation Esports introduced the Middle School Esports League in 2020 and the Parks and Recreation Esports League in 2021, broadening its impact on youth and community engagement in esports.

My Contributions

• Spearheaded innovative marketing strategies across social media, display ads, email, and video/streaming platforms, achieving a remarkable 41% increase in revenue per user, a 375% boost in gross revenue, and a staggering 1,500% rise in impressions year-over-year from 2019 to 2020.

• Founded the marketing division for a premier esports company from the ground up, championing the growth of scholastic gaming communities and promoting the positive impact of esports in education. This involved strategic planning and execution of the annual marketing agenda and budget, aligning with the organization’s vision for community engagement and support.

• Routinely exceeded marketing KPIs, driving substantial revenue growth and playing a crucial role in securing a $10.8M Series A funding, showcasing the significant influence of strategic marketing on the company's expansion and appeal to investors.

• Expanded the marketing team by hiring five strategic positions, directly contributing to meeting Series A fundraising goals, generating robust performance metrics, and consistently surpassing investor expectations, marking a significant milestone in the company's journey.

• Directed the marketing strategy across a portfolio of esports brands, including High School Esports League, Middle School Esports League, Generation Esports, and Parks & Recreation Esports League. Orchestrated cross-brand initiatives to elevate market presence, foster community ties, and boost visibility among diverse audiences and educational sectors.

• Revolutionized Twitch engagement with a comprehensive streaming strategy overhaul, leading to a 61% increase in hours watched and a 352% rise in average viewership. This included talent scouting, creative development, and strategic planning, significantly enhancing platform visibility and community interaction.

• Launched a novel revenue avenue through strategic livestream content development, incorporating pre-roll and mid-roll ads, caster reads, and logo placements, diversifying income streams while amplifying viewer engagement and sponsor value.