What is SpiritHoods?

Sprouting from the vibrant festival and music culture, SpiritHoods emerged as a unique faux-fur fashion brand, offering animal-inspired hoods designed to spark conversations and stand out in any crowd. Despite not securing a deal on Shark Tank in episode 513, SpiritHoods has flourished, expanding its product range and cultivating a dedicated fan base, continuing to succeed in the fashion industry.

My Contributions

• Managed social media content creation for a globally recognized retailer specializing in iconic faux fur collections, engaging a wide audience across multiple platforms.

• Spearheaded the integration of marketing and sales efforts by developing comprehensive Google Analytics dashboards and Trada spreadsheets, optimizing data-driven strategies.

• Produced and curated compelling content for blogs and social media channels like Facebook, Twitter, and Foursquare, enhancing online presence and engagement.

• Played a key role in the Twitter Ads beta test, contributing insights before the platform's worldwide release.

• Boosted brand visibility and engagement through innovative giveaways, contests, and fundraisers, fostering community involvement.

• Established a brand ambassador program, strategically recruiting local celebrities, online personalities, and influencers to amplify brand reach and influence.