What is 1800flowers.com?

Beginning with a single flower shop in Manhattan in 1976, 1-800-FLOWERS.COM has evolved into a conglomerate of 15 floral and confectionery brands under the vision of founder Jim McCann. Known for its technological innovation, the company made its internet debut on CompuServe in 1992 and was among the early adopters of conversational AI in 2016, continuously shaping the floral and confectionery industry with its forward-thinking approach to technology.

My Contributions

• Spearheaded social media marketing and organic growth efforts for a leading floral and confectionery retailer, enhancing brand visibility and engagement across multiple platforms and driving customer acquisition through strategic campaign management.

• Orchestrated monthly strategy sessions for social media, serving as a consultant for eight brands within the enterprise, sharing insights and best practices to boost social media performance and brand presence enterprise-wide.

• Led a dedicated Social Monitoring team of 15–20 members to oversee social media interactions, focusing on customer service excellence during high-volume periods and managing VIP communications, ensuring premium engagement and service.

• Completed the Emerald Program as a selected future leader, recognized for potential to significantly contribute to and lead within the enterprise, emphasizing leadership development and organizational impact.

• Innovated the brand's approach to content by shifting from edited product images to authentic user-generated content, enhancing audience connection and engagement by showcasing real customer experiences and interactions with the brand.